Jerene Holt Design - Branding & Promo Merch

Personal Logo & Stationary Project

I designed a personal logo in Adobe Illustrator and applied it across a branded stationery set, which includes a letterhead, business cards, and an envelope—front and back sides displayed.

In a separate piece, I created a “stack of cards” mock-up using Adobe Photoshop to experiment with presentation techniques and showcase design flexibility.

B-Tech Poster

I designed a promotional poster for the B-Tech Capstone Showcase at NAIT, which was later adapted into multiple formats for web display. The artwork is a collage-style illustration that represents innovation in a fun and imaginative way.

The theme for my design was “Innovation as high as the sky,” which guided both the visual elements and layout choices. The final artwork was also mocked up in Photoshop to show how it would appear across different formats and platforms.

B-TECH bus stop mockup

Posters adapted for screens

B-Tech post cards

Product packaging

These label designs were created in Adobe Illustrator and include mock barcode and import labels to go along with the packaging.

I chose different bottle shapes to match the type of vinegar and its category.
For the generic white vinegar label, I went with bold images and bright colors to give it a fresh, everyday look.

The branded balsamic vinegar label had a more refined style, while the gourmet white wine vinegar label used clean, simple graphics to match a more upscale feel.

Each label was designed to reflect the look and tone of the product it represented.

Athletic therapy

For this project, I worked with a group of student clients from Mount Royal University to create a logo and brand identity for their Athletic Therapy business. They wanted something that felt professional, clean, and active.

I designed a simple, modern icon paired with clean typography to reflect movement and care—two things that felt important to their brand. I used their suggested color palette to keep it on-brand but gave it a fresh, updated feel.

Along with the logo, I also put together a website layout and created mockups for promotional items like apparel and merch. The final result is a brand system that works well across both digital and print, and represents who they are as a team.

Website

Promotional Items

Tread & Tread Beauty

This project came together under a serious time crunch—my first concept didn’t quite land, so I pivoted fast and built something that actually turned out way more fun and vibrant than I expected.

I created a set of custom patterns for two hair foil designs—one for highlights and one for lowlights—using a geometric, jewel-inspired look that felt modern and bold. I also repurposed the pattern for a hairbrush design, switching up the colours to keep things cohesive but still interesting.

It became a playful mini collection that feels branded, creative, and full of personality—even if it wasn’t my original plan.

Logo and Popup Foil Box

Foils (Highlight and Lowlight design) & Hair Brush Design

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